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Sr Digital Marketing Manager

Company Name:
Bay Shore Staffing
The Senior Digital Marketing Manager is responsible for developing strategies and plans to drive paid individual and small group subscriptions and grow the member network of free users. The Marketing Manager works with colleagues in the Epocrates Marketing team to design and operationalize acquisition, renewal, and expansion campaigns using email, on device marketing messages, customer service, PPC, OLA, and other more traditional channels to reach caregivers and convince them that paying for Epocrates premium services improves their ability to make decisions in the moments of care. The Manager should be a detail-oriented and creative marketer, who wants to help inspire innovative marketing ideas to build the Epocrates and athenahealth brand while drive more effectiveness and efficiency into subscription campaigns.
Our client has the #1 Medical app. U.S. health care professionals rely on Epocrates for clinical content, practice tools, and health industry engagement at the point of care. Epocrates has established a loyal network of more than one million health care professionals, including 1 out of 2 U.S. physicians, who routinely use it for clinical decision support, streamlined workflow, and better patient care.
Job responsibilities:
Develop campaign strategies and plans tied to key subscription goals
Identify areas for optimization and increased conversion
Test, test and test again
Define audience segmentation recommendations
Develop marketing briefs to drive creative development
Coordinate with analytics, creative services and Product Management
Develop packaging and merchandising recommendations and positioning
Report on program results and progress against goals and targets
Plan and execute in-market campaigns
Oversee Marketing Communications to sales team, including weekly updates, regular meeting attendance, and inventory monitoring
Define and manage annual budgets
Identify and manage program/operational risks
Experience:
The ideal candidate will have experience and skills in the following areas:
B2C & B2B Lead generation and marketing
Subscription marketing
Strong understanding of Direct Marketing metrics and the associated processes involved with monitoring and managing program effectiveness, including experience launching test programs and leveraging information to enhance strategic or tactical approaches
Email and digital marketing
Experience with developing highly functional teams that consistently overcome obstacles and achieve goals
Deep collaboration skills, particularly with colleagues from other internal departments that need to contribute to program development, and/or execution
Negotiating and managing external vendors
Ability to communicate ideas and strategies at a high level for cross-team buy-in
Good sense of end-user experience; keeps the customer perspective top of mind
Other Qualifications:
Strong project management skills
Comfortable working in a fast-paced, dynamic environment
Exceptional team work and relationship management skills
Highly motivated to think creatively and stimulate innovative ideas
Can find the minimally viable option to get to market faster
Results focused
Excellent written and oral communication skills
Positive attitude, proactive mentality, responsive and strong work ethic
Fluency with Microsoft PowerPoint, Word and Excel
Strong ability to organize and coordinate multiple tasks and communicate information in a timely fashion with an appropriate sense of urgencyacross a bicoastal team
Ability to execute programs on time and on budget
Position Requirements:
Bachelor degree required
7+ years marketing/advertising work experience, health care industry experience a plus
In-depth knowledge of integrated marketing and CRM disciplines (including sales process optimization, customer segmentation, targeting, and direct marketing)
Interested applicants should contact .

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