Director, Healthcare Product Marketing

Company Name:
Bay Shore Staffing
This role will be responsible for leading a team to deliver clear and compelling messaging for prospects and clients to drive growth, client performance, and client satisfaction across multiple segments. This includes product packaging, competitive analysis, customer research, product launch strategy and execution, new feature announcements, and leading or contributing to the development of an extensive array of sales enablement and client-facing team content and tools. This role requires a high degree of cross-functional collaboration and will work closely with product management, service teams, sales, content, and marketing.
The ideal candidate is a successful marketer with experience in enterprise healthcare and cloud-based services. Must have strong leadership skills and bring product marketing best practices to develop and mature the existing product marketing organization.
Develop crisp and compelling messaging and packaging for multiple segments leveraging market, competitive, and customer insights
Perform competitive and customer research and be an expert resource for marketing and communication efforts - understand segments, profiles, pain points, and motivators.
Lead go-to-market new product launch and product release strategy and execution
Lead or contribute to development of high quality content and assets that showcase our services and communicate our story to enable sales, marketing, and client teams. Includes sales collateral, videos, demo scripts, FAQs, case studies, whitepapers, competitive sheets, etc.
Drive ongoing improvement and enhancement of product marketing processes and tools
Lead, inspire, and develop a team of product marketing professionals
Profile and skills:
8-10 years product marketing experience
Bachelors Degree in Marketing or related field required; Masters Degree preferred
Understanding of healthcare environment and challenges; experience marketing to enterprise healthcare organizations
Cloud-based services experience
Strong team leadership skills
Proven experience in taking products to market and delivering on business goals
Demonstrated success at innovating in a fast paced, very dynamic environment
Strategic thinker; creative problem-solver
Strong interpersonal skills and ability to influence across the organization
Exceptional planning, organization and project management skills
Dedication to ongoing improvement of teams, self, processes, and deliverables
Enthusiasm, idealism, creativity, dedication and an open mind
Interested applicants should forward their resume to .

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